I’ve been noticing a commercial lately; a woman-she might be famous but I’m not sure-is constructing some kind of fruit masterpiece, and some guy who may or may not be her husband calls from the grocery store and asks if they have eggs. She’s busy scooping watermelon, so she asks him to look. He goes to his smart phone and he looks for the eggs. I think they have them but I’m not sure because even after seeing this commercial about 20 times, I’m still not sure what’s going on and towards the end I always get distracted. Is this a commercial for a fridge? A smart phone? Eggs? The famous girl with the cute husband? Sometimes I see commercials and I visualise a bunch of clever people sitting around brainstorming, shooting baskets at a hoop attached to the office door, drinking shots, and trying to outdo each other. Sure, the commercial is funny, but if I can’t figure out what they are selling, or even if I can but I can’t remember anything but the punchline, haven’t they just wasted millions of dollars? Then again, I’m guessing I’m not the target audience these days. To every thing there is a season. Turn. Turn. Whatever. Back to that commercial, though, seriously, is it about a fridge with a camera? Do we need that?